Current Issue

SUMMER ISSUE / JUNE 2011

Theme: Media and Social Responsibility

Guest Editor: Dr. Baidyanath Bhattacharjee, Muralidhar Girls’ College, Kolkata, India

Contents

EDITORIAL

Articles

1. COVERAGE OF INDIA BY MAJOR U.S. TELEVISION NEWSCASTS: AN ANALYSIS OF LAST THIRTY YEARS – By Nitu Kumar and Manish Sahu
   
   
2. DEGREE OF INFLUENCE OF CORPORATE GOVERNANCE IN MEDIA REPORTING – By Amarendra Kumar Dash
   
   
3. THE PRESS COVERAGE OF PANCHAYAT ELECTIONS IN WEST BENGAL: A CASE STUDY FROM 1978-2003 - By Jhumur Ghosh
   
   
4. EPRESENTATION OF WOMEN IN INDIAN MUSIC VIDEO - By Amrita Basu & Priyadarshi Patnaik
   
   
5. MASS MEDIA CAN EFFECT SOCIO-POLITICAL CHANGES: AN ANALYSIS – By Dr Rajesh Kumar
   
   
6. THE ROLE OF MEDIA IN INFLUENCING CUSTOMERS’ BRAND CHOICE : SOME OBSERVATIONS – By Kaberi Bhattacharyya & Dr. Biswajit Bhadra
   
   
7. PRINT MEDIA UTILIZATION PATTERN AMONG HOMEMAKERS – By Dr. Shamsul Hasan & Arpita Sharma
   
   
8. THE IMPACT OF THE ELECTRONIC MEDIA ON THE MODERN INDIAN VOTER: A STUDY OF THE POST‐LIBERALIZATION ERA – By Sayantani Satpathi & Oindrila Roy
   
   
9. MEDIATING THROUGH WEB 2.0-IMPERATIVES OF AN END USER PERSPECTIVES OF WEBSITES OF UNIVERSITIES OF NORTH EAST OF INDIA – By Dr. C.S.H.N Murthy, Mohsina Rahman, Oinam Bedajit & Reetamoni Das
   
   
10. USE OF WOMEN IN ADVERTISEMENTS AND THE ISSUE OF SOCIAL RESPONSIBILITY – By Dr. Saswati Gangopadhyay

Students' Research

1. MBIGUITY BETWEEN NEWS MAKING AND MANUFACTURING REALITY: SITUATING IN A SPATIO-TEMPORAL FRAMEWORK – By Suchandra Ghosh
   
   
2. ADVERTISING AND ITS SOCIAL RESPONSIBILITY – By Debarati Dhar
   
   
3. PAID NEWS --- ECONOMICS RULES – By Anindita Banerjee & Nisha Gigani


4. PUBLIC SERVICE BROADCASTING: INDIAN SCENARIO – By Rajina Chhetri


5. SOCIAL RESPONSIBILITY OF PRINT MEDIA- By Sudipta Sinha


6. AN INVESTIGATIVE ROLE OF MEDIA : RESPONSIBILITY FOR THE SOCIETY – By Kathakali Nandi


7. SOCIAL RESPONSIBILITY: THE OBLIGATION OF MASS MEDIA – By Shabarni Basu


8. IS NATION’S WATCHDOG REALLY PEEPING INTO THE NATION - By Ananya Bhattacharyya

Commentaries

1. THE RENEWED RELEVANCE OF PUBLIC SERVICE BROADCASTING IN INDIA – By Anirban Dasgupta
   
   
2. ROLE OF MASS MEDIA IN WOMEN HEALTH – By I.Jenitta Mary & C. Chidambaranathan
   
   
3. IDEOLOGICAL NETWORK APPARATUS: MEDIA AND THE INDIAN PUBLIC SPHERE - By Sushmita Pandit
   
   
4. KEERTAN AS FOLK MEDIUM AND ITS SOCIAL RESPONSIBILITIES – By Prof. Prabhavati A. Patil
   
   
5. EXPLORING SOCIAL RESPONSIBILITY THROGH SOCIAL MEDIA – By Sourav Gupta
   
   
6. LANGUAGE PRESS IN INDIA A STUDY OF CONTEMPORARY BENGALI JOURNALISM - By Tanaya Roy


7. SOCIAL RESPONSIBILITY OF MEDIA AND INDIAN DEMOCRACY - By Soumya Dutta
   
   
8. PUBLIC SERVICE BROADCASTING AND SOCIAL ACCOUNTABILITY – By Pulgurta Chandra Sekhar
   
   
9. IS SOCIAL RESPONSIBILITY A SHAM FOR MEDIA – By Dr. Y Prabhanjan Kumar Yadav

Book Reviews

1. INTER-RELATIONSHIP AMONG COMMUNICATION, MEDIA & CULTURE : AN ANALYSIS – Review by Shyamashree Roy
   
   
2. TRANSNATIONAL TELEVISION: A PAPER TIGER? -- Review by Joy C. Sircar

Documents

1. THE REGISTRATION OF NEWSPAPERS (CENTRAL) RULES, 1956
   
   
2. PRESS COUNCIL ACT, 1978
   
   
3. PRASAR BHARATI BROADCASTING CORPORATION OF INDIA
   
   
4. NORMS OF JOURNALISTIC CONDUCT, PRESS COUNCIL OF INDIA EDITION 2005
   
   
5. FUTURE OF JOURNALISM – By Justice G.N. Ray, 2006
   
   
6. SOCIAL RESPONSIBILITY IN THE MEDIA, CIME, OXFORD UNIVERSITY, 2009
   
   
7. SOCIETY OF PROFESSIONAL JOURNALISTS: CODE OF ETHICS